REGISTER: https://luma.com/vilnius-jo5j
Europe’s digital regulations are moving from policy debates to practical obligations for startups.
​The EU AI Act, new advertising rules, and changes to Europe’s wider digital rulebook increasingly affect how companies build products, use data, communicate with customers, and grow across the EU.
​Join Vilnius Founders for a practical discussion covering current key EU regulations for startups:
​🤖 The EU AI Act
​Since August 2, 2026, new transparency requirements have applied to certain AI systems and AI-generated content. They can affect chatbots, AI agents, digital advertising, product images, synthetic audio, deepfakes, and AI-modified content.
​Potential penalties can reach €15 million or 3% of worldwide annual turnover.
​🇱🇹 Lithuania’s EU Council Presidency
​Lithuania will hold the Presidency of the Council of the EU from January to June 2027, helping lead negotiations and broker agreements between member states.
​What does this mean for Lithuanian startups? Which digital-policy decisions could move forward, and how can founders make their voices heard before positions are finalized in Brussels?
​🍰 Simplification and the Digital Omnibus
​Brussels wants stronger digital protections and greater European competitiveness at the same time. The Digital Omnibus promises to simplify parts of the EU’s AI, data, cybersecurity, and cookie rulebook.
​Will it genuinely reduce the compliance burden for startups, or reorganize an already complex regulatory landscape?
​📣 New rules for startups that advertise
​Startups using paid acquisition, influencers, personalized offers, or AI-generated marketing need to follow Europe’s changing advertising rules.
​The discussion will cover targeted advertising, influencer campaigns, dark patterns, AI-generated content, and political advertising requirements relevant to adtech companies and campaign providers.
​For founders, the practical questions include:
– ​When must users be told they are interacting with AI?
– ​Which AI-generated advertisements and materials must be labeled?
– ​Who is responsible when employees, agencies, or contractors use AI?
– ​How will the Digital Omnibus change existing obligations?
– ​Which advertising initiatives should startups prepare for?
– ​How can Lithuanian founders engage with policymakers before new rules are finalized?
​Expect an honest, practical conversation about what startups need to do now, which risks are commonly overlooked, and where regulatory change may create new opportunities.
​Speakers
​Eglė Markevičiūtė is EU Affairs Manager at Consumer Choice Center Europe and a former Lithuanian Deputy Minister of Economy and Innovation. She also serves on the advisory boards of AI Chamber CEE and the Europe Startup Nations Alliance.
​More speakers will be announced soon.
​📅 September 10
🕕 18:00–21:00
📍 Vilnius Old Town
About ​Consumer Choice Center Europe
​Consumer Choice Center Europe is a non-partisan, independent consumer advocacy organization promoting innovative, consumer-focused policies across Europe. It brings the perspectives of consumers and innovators into EU policy discussions and works to assess how regulation affects cassesses competition and innovation.
​​About 🚀 Vilnius Founders
​Founder-driven meetups for builders and operators in Lithuania.
​No slides. No suits. Honest conversations, practical advice, and focused networking.
REGISTER: https://luma.com/vilnius-jo5j