REGISTER: https://luma.com/vilnius-jo5j
Europe's digital regulations are moving from policy debates to practical obligations for startups.
​The EU AI Act, new advertising rules, and changes to Europe's wider digital rulebook increasingly affect how companies build products, use data, communicate with customers, and grow across the EU.
​Join Vilnius Founders for a practical discussion covering current key EU regulations for startups:
​🤖 The EU AI Act
​Since August 2, 2026, new transparency requirements have applied to certain AI systems and AI-generated content. They can affect chatbots, AI agents, digital advertising, product images, synthetic audio, deepfakes, and AI-modified content.
​Potential penalties can reach €15 million or 3% of worldwide annual turnover.
​🇱🇹 Lithuania's EU Council Presidency
​Lithuania will hold the Presidency of the Council of the EU from January to June 2027, helping lead negotiations and broker agreements between member states.
What does this mean for Lithuanian startups? Which digital-policy decisions could move forward, and how can founders make their voices heard before positions are finalized in Brussels?
​🍰 Simplification and the Digital Omnibus
​Brussels wants stronger digital protections and greater European competitiveness at the same time. The Digital Omnibus promises to simplify parts of the EU's AI, data, cybersecurity, and cookie rulebook.
​Will it genuinely reduce the compliance burden for startups, or reorganize an already complex regulatory landscape?
​📣 New rules for startups that advertise
​Startups using paid acquisition, influencers, personalized offers, or AI-generated marketing need to follow Europe's changing advertising rules.
​The discussion will cover targeted advertising, influencer campaigns, dark patterns, AI-generated content, and political advertising requirements relevant to adtech companies and campaign providers.
​For founders, the practical questions include:
- ​When must users be told they are interacting with AI?
- ​Which AI-generated advertisements and materials must be labeled?
- Who is responsible when employees, agencies, or contractors use AI?
- ​How will the Digital Omnibus change existing obligations?
- ​Which advertising initiatives should startups prepare for?
- ​How can Lithuanian founders engage with policymakers before new rules are finalized?
​Expect an honest, practical conversation about what startups need to do now, which risks are commonly overlooked, and where regulatory change may create new opportunities.
Speakers
​Eglė Markevičiūtė is EU Affairs Manager at Consumer Choice Center Europe and a former Lithuanian Deputy Minister of Economy and Innovation. She also serves on the advisory boards of AI Chamber CEE and the Europe Startup Nations Alliance.
More speakers will be announced soon.
​📅 September 10
🕕 18:00–21:00
📍 Vilnius Old Town
About ​Consumer Choice Center Europe
​Consumer Choice Center Europe is a non-partisan, independent consumer advocacy organization promoting innovative, consumer-focused policies across Europe. It brings the perspectives of consumers and innovators into EU policy discussions and works to assess how regulation affects competition and innovation.
About 🚀 Vilnius Founders
​Founder-driven meetups for builders and operators in Lithuania.
No skis. No suits. Honest conversations, practical advice, and focused networking.
REGISTER: https://luma.com/vilnius-jo5j