REGISTER: https:\/\/luma.com\/vilnius-jo5j
\nEurope's digital regulations are moving from policy debates to practical obligations for startups.
\n\u200bThe EU AI Act, new advertising rules, and changes to Europe's wider digital rulebook increasingly affect how companies build products, use data, communicate with customers, and grow across the EU.
\n\u200bJoin Vilnius Founders for a practical discussion covering current key EU regulations for startups:
\n\u200b\ud83e\udd16 The EU AI Act
\n\u200bSince August 2, 2026, new transparency requirements have applied to certain AI systems and AI-generated content. They can affect chatbots, AI agents, digital advertising, product images, synthetic audio, deepfakes, and AI-modified content.
\n\u200bPotential penalties can reach \u20ac15 million or 3% of worldwide annual turnover.
\n\u200b\ud83c\uddf1\ud83c\uddf9 Lithuania's EU Council Presidency
\n\u200bLithuania will hold the Presidency of the Council of the EU from January to June 2027, helping lead negotiations and broker agreements between member states.
\nWhat does this mean for Lithuanian startups? Which digital-policy decisions could move forward, and how can founders make their voices heard before positions are finalized in Brussels?
\n\u200b\ud83c\udf70 Simplification and the Digital Omnibus
\n\u200bBrussels wants stronger digital protections and greater European competitiveness at the same time. The Digital Omnibus promises to simplify parts of the EU's AI, data, cybersecurity, and cookie rulebook.
\n\u200bWill it genuinely reduce the compliance burden for startups, or reorganize an already complex regulatory landscape?
\n\u200b\ud83d\udce3 New rules for startups that advertise
\n\u200bStartups using paid acquisition, influencers, personalized offers, or AI-generated marketing need to follow Europe's changing advertising rules.
\n\u200bThe discussion will cover targeted advertising, influencer campaigns, dark patterns, AI-generated content, and political advertising requirements relevant to adtech companies and campaign providers.
\n\u200bFor founders, the practical questions include:
\n- \u200bWhen must users be told they are interacting with AI?
\n- \u200bWhich AI-generated advertisements and materials must be labeled?
\n- Who is responsible when employees, agencies, or contractors use AI?
\n- \u200bHow will the Digital Omnibus change existing obligations?
\n- \u200bWhich advertising initiatives should startups prepare for?
\n- \u200bHow can Lithuanian founders engage with policymakers before new rules are finalized?
\n\u200bExpect an honest, practical conversation about what startups need to do now, which risks are commonly overlooked, and where regulatory change may create new opportunities.
\nSpeakers
\n\u200bEgl\u0117 Markevi\u010di\u016bt\u0117 is EU Affairs Manager at Consumer Choice Center Europe and a former Lithuanian Deputy Minister of Economy and Innovation. She also serves on the advisory boards of AI Chamber CEE and the Europe Startup Nations Alliance.
\nMore speakers will be announced soon.
\n\u200b\ud83d\udcc5 September 10
\n\ud83d\udd55 18:00\u201321:00
\n\ud83d\udccd Vilnius Old Town
\nAbout \u200bConsumer Choice Center Europe
\n\u200bConsumer Choice Center Europe is a non-partisan, independent consumer advocacy organization promoting innovative, consumer-focused policies across Europe. It brings the perspectives of consumers and innovators into EU policy discussions and works to assess how regulation affects competition and innovation.
\nAbout \ud83d\ude80 Vilnius Founders
\n\u200bFounder-driven meetups for builders and operators in Lithuania.
\nNo skis. No suits. Honest conversations, practical advice, and focused networking.
\nREGISTER: https:\/\/luma.com\/vilnius-jo5j<\/p>","protected":false},"excerpt":{"rendered":"
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